Julie Garcia

Julie Garcia works on expansion at Franprix, where she has been since 2021. She started as Cheffe de Projet des Franchisés, running the projects that support the group's franchised stores, and now works on expansion: which sites the network takes, and whether they sit in a shopping centre, a city centre or a retail park.

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She is an external contributor to the MyTraffic blog sharing her external expertise. She writes about the part of retail development she does herself. Franprix runs a dense urban convenience format where a few hundred metres changes the customer base entirely, so her questions are close-range ones: what a specific street generates, who passes at which hour, and whether a store is underperforming its location or its catchment.

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Her article for MyTraffic walks through how footfall and customer data were used to turn around an underperforming Franprix store, and what that says about diagnosing a store before deciding to close it.