Revitalizing your store through data: the Franprix case

While some city-center retailers are struggling to maintain their commercial momentum, Franprix has relied in particular on flow data to support its development. Here’s a look back at a fruitful collaboration with MyTraffic, which enabled the convenience chain to analyze its environment in greater detail and feed its strategic thinking to guide decisions.

👉 Julie, Head of Market Studies Monitoring at Franprix, shares her experience.

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Understanding your environment: the key to the rebound

At Franprix, proximity is not limited to geography. It also means adapting the offer to identified needs, notably according to the day’s peak traffic times and the characteristics of the areas concerned (mixed-use, commuter, office).
The objective: to meet expectations as closely as possible thanks to the new Franprix Oxygène concept (groceries, meals, services).

Before collaborating with MyTraffic, store assessments were based mainly on an estimate of revenue potential derived from available tools. The contribution of MyTraffic data thus became essential support to enrich and reinforce these analyses.

A winning partnership with MyTraffic

For Franprix, MyTraffic has become an everyday tool that contributes both to network development and to day-to-day operations. The tool is consulted before each approval of new potential locations and enables faster, smoother decision-making.

“It’s a new way of looking at the city and interacting with it.” — Julie, Head of Market Studies Monitoring at Franprix.

A striking example of the contribution of data

A textbook case that illustrates the contribution of data, without reflecting the reality of the entire network.

The situation of a Franprix store was a concern: customer traffic had not yet reached its potential, attractiveness was limited, and there was a lack of understanding of the direction of flows and the area’s consumption habits. “We needed a tool capable of revealing what we were not analyzing.” — Julie, Head of Market Studies Monitoring at Franprix.

Data to adapt

By equipping itself with MyTraffic, Franprix was able to make visible the changes in pedestrian flows around the site under study, identify key times of passage, and analyze the impact of nearby openings and closings on the direction of flows. Thanks to these insights, several levers were activated: changes to the store’s communication strategy, offer, and services.

“This allowed us to understand that the flow was ultimately in our favor and that we simply needed to adapt our offer and services… The results speak for themselves.” — Julie, Head of Market Studies Monitoring at Franprix.

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Conclusion: toward a more fluid and connected city

This concrete case shows how data can be a powerful lever for transforming convenience retail. Franprix continues to evolve its partnership with MyTraffic, notably as part of the rollout of its new Oxygène concept. At MyTraffic, we make it a point to support our clients in their strategic decisions by enabling them to monitor the performance of their stores. Once implemented, this monitoring becomes a true management lever.

Which stores are performing? Which ones lack local anchoring? Where should investments be concentrated or strategy adjusted?

With MyTraffic, you compare your locations, track flow trends, and continuously identify new optimization opportunities. In short: data becomes your best ally for making the right decisions at the right time.

Connect with Julie on LinkedIn.

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