Louis Huttaux

Louis Huttaux is Customer Success Team Lead at MyTraffic, where he has worked since 2022. He runs the studies the company produces for its clients, which means he sees location questions in their original form: a retailer who cannot explain why one shopping centre works and the next one does not, or an asset manager deciding whether to renew a lease.

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Before leading the team he delivered strategic consulting projects for private and public clients across retail, commercial real estate and mobility, each one a custom analysis rather than a platform export. He now manages and coaches the consulting and customer-facing teams, and is a point of contact for MyTraffic's strategic accounts. That involves less analysis and more translation: turning a dataset into a decision someone is willing to defend internally.

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His published work focuses on shopping centres. His 2024 study on footfall trends in shopping centres and his 2026 analysis of why some centres are gaining while others lose both came out of client work rather than desk research.