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MyTraffic enables us to make fast, well-informed decisions: identifying the right locations, securing profitability from the very first year, and managing the performance of each store, in France and abroad.
Antoine Daumas
Head of Retail & Expansion Europe
With the acceleration of store openings and dozens of opportunities to assess every week, our main challenge was to quickly secure the right locations and ensure profitability, both in France and internationally.
Product used
Geoblink
DataLibrary
Opening date of the first store
2021
Number of stores in France
35
Number of stores in Europe
43
First store opened
Le Marais, Paris
Without MyTraffic
Each week, we received between 100 and 150 proposals that had to be evaluated extremely quickly. Without hard data, it was difficult to accurately assess the potential of a street, compare different sections, or anticipate a store’s true profitability.
With MyTraffic
With MyTraffic, we now have reliable footfall data that can be used immediately. Heatmaps allow us to identify the two or three most high-performing sections of an area within seconds, while address-level data enables us to build accurate projected P&L forecasts.
In this interview, Cabaïa shares the concrete challenges of scaling a fast-growing retail network. From location selection to analyzing the performance of existing stores, discover how footfall data becomes a key lever for securing profitability, accelerating international expansion, and making better retail decisions.
As Head of Retail & Expansion Europe at Cabaïa, he leads the development of the brand’s store network in France and internationally. He oversees both the head office teams and the retail network.
Antoine Daumas
Head of Retail & Expansion Europe
They use the same product
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