Can you briefly introduce Technis and its main challenges?

Technis offers a unique and complete solution for collecting and analyzing data from buildings and physical spaces. Our mission is to reveal the invisible in these physical spaces: measuring the flows and behaviors of visitors, vehicles, and objects, queues, office occupancy, detecting intrusions or abnormal behaviors, or even energy consumption or any malfunction, and thereby transforming this data into actionable insights for field teams to optimize the management, performance, efficiency, and security of these places and thus meet their daily challenges

What concrete benefits do you observe today from combining Technis + MyTraffic data?

Thanks to the combination of Technis and MyTraffic data, we have a much better understanding of our customers' behavior as well as the external flows around our stores. We have also introduced a new key metric: the capture rate, which allows us to measure the proportion of visitors present in the area who actually enter the store. Finally, we can now precisely measure the impact of our events or marketing campaigns on actual store traffic.

Can you share a specific use case or project where this complementarity had a notable impact for a client?

A shopping center was able to adapt its human resources and signage during a major promotional event, thanks to the combination of Technis internal flows and MyTraffic external data, which improved customer satisfaction and optimized operational management.

How do your teams use MyTraffic data daily?

The teams integrate MyTraffic data into our dashboards and analytical models, allowing for a consolidated view of flows and performance by site and sector.

What MyTraffic features seem most relevant to complement your own field indicators?

• Global and comparative counting by zone or region.
• External visitor flows to correlate with internal flows.
• Measurement of footfall before/after events.

Are you considering new common use cases to develop with MyTraffic?

We are considering new use cases for MyTraffic, including multi-site or urban zone optimization, competitor benchmarking, and the measurement and anticipation of the impact of large-scale campaigns or events.