Hadrien Diesbecq

Hadrien Diesbecq was VP Business Value at MyTraffic until May 2026. He joined in January 2024 as Head of New Business, reporting to the chief revenue officer, and was promoted into a wider role covering the company's non-SaaS work: presales, consulting, professional services and predictive analytics.

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He has led sales teams since 2018. At MyTraffic his job was to find demand outside the company's historical retail base, which meant opening three new verticals, retail, media and investment, and recruiting and training the account executives to cover each of them. He worked across France, the United Kingdom, Germany, Italy, Spain and Belgium, and spent most of his time on the electric vehicle charging market, where operators were committing to sites with almost no performance history to work from.

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That is the angle he brings to what he published: what a company is actually willing to pay for a location decision, and how it justifies that spend internally. His study with Lacoste on the visitor profile at Roland Garros examines who a brand reaches through a sponsorship, measured by who attended rather than by audience estimates.