Julien Thooris

Chief Revenue Officer at Mytraffic

About

Julien was Chief Revenue Officer at MyTraffic from 2020 to 2026, building the company's full revenue engine from the ground up.‍

Articles

Retail mix strategy: what Shein's opening at BHV Le Marais really taught us | MyTraffic

Retail mix strategy: what Shein's opening at BHV Le Marais really taught us

What happens when a controversial tenant enters a premium department store? MyTraffic's foot traffic data and Noël Zierski's industry analysis tell the full story.

March 30, 2026

How to Identify the Key Success Factors Behind Your Stores Before Expanding | MyTraffic

How to identify the Key success factors behind your stores before expanding

Learn how to read footfall and demographic data to replicate what works, using Action as a case study.

March 27, 2026

The Primark Effect : Is it real ? - MyTraffic

Can a new competitor help your store? The Primark Effect

Discover whether the “Primark Effect” is real through MyTraffic’s analysis of recent store openings across the UK, France and Spain.

March 20, 2026

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