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Brand Market Research: The traffic evolution in Retail

Data show us that, in recent years, the increase of in-store consumption is closely linked to the increase of pedestrian traffic on the streets.

However, this pedestrian traffic has gradually stabilized and retail brands in Europe are looking for new ways to continue to attract these passers-by into their stores.

Mytraffic offers you a personalized market analysis of your brand in which you'll find:

  • The performing potential of your network
  • The attractiveness of your stores
  • The evolution of the pedestrian traffic in front of your network
  • The positioning of your brand against competitors

Your personalized analysis research at a click

Key figures

  1. Performance Ranking of your own network Take a look at the performance of your stores and make strategic decisions.
  2. Evolution of pedestrian traffic in front of your stores Discover the attractiveness of your stores and enhance it by attracting more visitors.
  3. Positioning your network in the market Compare the evolution of pedestrian footfall in front of your brand with that of your competitors.
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About Mytraffic

Mytraffic is the digital grade intelligence platform for physical places. Our SaaS platform provides accurate and dynamic information about physical locations: shopping centres, streets and city centres. We transform raw data into actionable insights and empower clients’ decisions, so they create physical experiences that matter. Our insights are accessible on a platform that is easy to access on demand.

Created in 2015, Mytraffic is growing very fast, has more than 400 customers and is already present in 7 countries: France, England, The Netherlands, Germany, Italy, Belgium and Spain.

Methodology

Thanks to more than 5 years of research and development, Mytraffic has developed a set of complex algorithms, able to handle terabytes of raw data points per year. We source data from the best providers. Data is collected, cleaned  & processed. Our software then transforms these data sets into easily accessible heatmaps, dynamic statistics and insights that respect the strictest GDPR compliance rules.

+400 clients trust us in Europe