For better performance, better monitoring is needed.
We responded to the feedback and needs of more than 30 clients who required a dedicated tool to measure the impact of their marketing campaigns: Campaign Manager was born!
With all the data provided by our proprietary technology and a big data visualisation that is designed to make your life easier and your decisions more clear, you get the same level of data and tracking of the ROI that you get in the digital world.
Generally, the brick and mortar world does not currently provide a digital-level experience: where do my visitors come from? What are their socio-demographic characteristics? How often does a web visitor become a brick and mortar visitor? What is my penetration rate?
Campaign Manager allows you to close this "physical-digital" gap and get to know your client along the entire customer journey.
Optimising your marketing budget means increasing your market share
Finally, better metrics, monitoring and optimising your marketing efforts will translate into better use of your budget.
You will get better results for less money (every marketer's dream). This means more visitors and therefore more revenue and market share. You'll be able to demonstrate the value and impact of your marketing efforts thanks to accurate, comparable and consistent data, all available in one place and organised by campaign.