Louis-Nicolas Amedee-Manesme, Chief Revenue Officer, and Maxence Jonneaux, Structured Finance Manager, share their experience using the Mytraffic platform to make the best investment decisions for new locations.

They are faced with multiple challenges, including obtaining reliable and high-quality data to perform benchmarks on potential sites while considering various key indicators, analysing vehicle traffic throughout France to identify potentially interesting sites, and finally analysing destination flow to anticipate the needs of their potential clients.

Louis-Nicolas Amedee-Manesme, Chief Revenue Officer, and Maxence Jonneaux, Structured Finance Manager, use Mytraffic for informed investment decisions, based on high-quality data, analysis of vehicle traffic throughout France, and studying destination flows to anticipate customer needs. They emphasise the importance of data quality for their models.

Can you tell us more about Driveco and its development

Louis-Nicolas Amedee-Manesme : Driveco was established in 2010 as a research and development project within a solar energy producer. Today, we are the leading operator of charging stations in France, with more than 1000 charging stations in operation. Our motto is "the right charging station, at the right place, for the right us

How did you manage before using Mytraffic?

Maxence Jonneaux : Before Mytraffic, we used to request attendance data from site managers, but it was not always up-to-date or accurate. For data related to transient traffic, we used the datagouv database, which similarly had issues with updates and counting methodology.

What uses do you make of the Mytraffic tool?

Louis-Nicolas Amedee-Manesme : The tool allows us to estimate the potential of a site, understand the habits of our potential clients at this site, assess risks, and also to fine-tune our partnership proposals.

Maxence Jonneaux : Mytraffic's data-driven approach has enabled us to obtain higher quality input data for our models. For example, for road traffic, it has allowed us to obtain data for all road segments in France, and for destination traffic, it has enabled us to perform benchmarks between different data providers in order to ensure better quality of our input data for our models.

How have the Mytraffic data been useful to you so far?

Maxence Jonneaux : These data have contributed to the growth of Driveco by allowing us to analyse a greater diversity of sites when traffic data were difficult to access. They have also partly allowed us to de-risk the model and better determine the sites of interest for EV charging infrastructure (i.e., the sites where charging stations will be most effectively used).