Mytraffic is the digital grade intelligence platform for physical places. Our SaaS platform provides accurate and dynamic information about physical locations: shopping centres, streets and city centres. We transform raw data into actionable insights and empower clients’ decisions, so they create physical experiences that matter. Our insights are accessible on a platform that is easy to access on demand.
Created in 2015, Mytraffic is growing fast, has more than 400 customers and is already present in 7 countries: France, England, The Netherlands, Germany, Italy, Belgium and Spain.
Mytraffic's traffic counts in retail areas aggregate vehicle and pedestrian flows and come from the adjustment of raw data from a representative sample. The raw data is collected via connected vehicles and mobile applications.
Mytraffic has counted the global traffic of more than 1,900 retail activity areas in Europe. The perimeters used include the entire shopping area, especially if it includes a shopping center and a retail park.
One visit corresponds to one person entering the shopping area. If a person returns several times a day to the same perimeter, he or she is counted once a day.