Mytraffic is the European leader in location analysis. Our SaaS platform provides accurate and dynamic information on physical locations: shopping centers, streets, and city centers. We transform raw data into actionable information and help our clients make better decisions.
Founded in 2015, Mytraffic is experiencing rapid growth, has more than 400 clients, and is already present in 11 countries: France, England, Netherlands, Germany, Italy, Belgium, Spain, Norway, Finland, Sweden and Danemark.
The passages counted by Mytraffic in commercial areas aggregate vehicle and pedestrian flow and come from the adjustment of raw data from a representative sample. The raw data is collected via connected vehicles and mobile applications.
Mytraffic has counted the overall attendance of more than 1,900 commercial activity zones in Europe. The selected perimeters include the entire commercial activity zone, especially if it includes a shopping center and a retail park.
A passage corresponds to a person entering the commercial zone perimeter. If a person returns several times during the day to the same perimeter, they are counted once a day.