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The Retailer's Guide to Location Intelligence

Location intelligence is empowering the Retail industry. Learn how to leverage insights to select the most attractive locations, improve your revenue forecast calculations and increase the performance of your network.

Download the full guide now and get access to industry leaders' success stories.

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2 main use cases

  1. Expansion In this guide, you'll learn how to reinforce your expansion strategy using actionable insights. Retailers today are leveraging visitor analytics to assess the potential of a location and predict future revenues. It is also a key element when negotiating leases for new locations.
  2. Network performance As a retailer, you're constantly looking for ways to increase revenues and minimise costs. In this guide, you'll learn how retailers identify performance levers and can adapt their strategies accordingly.
We reduce risks related to expansion and are increasing the performance of our network all around Europe.
Erwan De Guichen Deputy CEO @Amorino

About Mytraffic

Mytraffic is the digital grade intelligence platform for physical places. Our SaaS platform provides accurate and dynamic information about physical locations: shopping centres, streets and city centres. We transform raw data into actionable insights and empower clients’ decisions, so they create physical experiences that matter. Our insights are accessible on a platform that is easy to access on demand.

Created in 2015, Mytraffic is growing fast, has more than 400 customers and is already present in 7 countries: France, England, The Netherlands, Germany, Italy, Belgium and Spain.


Thanks to more than 5 years of research and development, Mytraffic has developed a set of complex algorithms able to handle terabytes of raw data points per year. We source data from the best providers. Data is collected, cleaned  & processed. Our software then transforms these data sets into easily accessible heatmaps, dynamic statistics and insights that respect the strictest GDPR compliance rules.

Our Mission

Its ambition is to set a standard for the quality and quantity of intelligence that real-world operators have access to. This means going beyond footfall analytics to encompass vehicle traffic, consumer behaviours, and other key metrics. Mytraffic’s ambition is to bring location analytics to the level of online analytics.

Learn more about our solution

Click here to discover our solution, tailored to Retailers. Make faster and more profitable decisions for your stores. Understand your customers' behaviour, monitor your competitors and anticipate market trends to guarantee your commercial success.

It is a powerful tool for negotiating rents on new locations
Philippe Kratz Deputy Managing Director @Le Comptoir de Mathilde

100+ Retailers all around Europe trust us and leverage our insights