Where does retail performance truly outperform cost? A data study of prime streets across Portugal, Austria, and Switzerland.

Prime retail streets don't all play by the same rules. Some deliver exceptional footfall at accessible rents, others command premium prices for a different kind of value: prestige, affluence, and brand positioning.

In this study, we analyzed 7 prime retail streets across Portugal, Austria, and Switzerland, comparing footfall density against prime rent levels to answer one question: where does retail performance truly outperform cost?

From Kohlmarkt's record-breaking visitor intensity to Bahnhofstrasse's luxury premium, the data reveals a predominantly inverse relationship between rent and footfall, with two notable exceptions that challenge the rule.