Anthony Wilkinson

Growth Content Manager at MyTraffic

Connect

About

Anthony Wilkinson is Content Manager at MyTraffic, writing about retail, F&B and entrepreneurship. With over 5 years of experience in B2B SaaS data startups, he researches market trends daily to write practical guides for business owners, from beginners to industry experts.

Articles

Foot traffic data: the complete guide (2026)

Discover what foot traffic data is, how it's measured, how accurate it really is, and how to choose a footfall analytics platform in 2026.

June 22, 2026

Top 10 best foot traffic data providers in Europe (2026)

A ranking of the 10 best foot traffic data providers in Europe for 2026. Discover who each one fits, what they cover, where they fall short.

June 19, 2026

What's the price of a poor location decision?

Before you sign a retail lease, run the numbers. See how a bad, average, or great location decides whether your store ever breaks even.

June 18, 2026

How to negotiate your commercial rent with foot traffic data

Most first-time entrepreneurs sign leases on gut feel. Here's the exact method one founder used to cut his rent nearly 50% before opening day.

June 18, 2025

The 13 steps to open a successful bakery in Paris

Opening a bakery in Paris? The 13 steps in order, the market data, and how to pick the one address that decides everything.

June 18, 2026

How to go from a blank map to 5 potential expansion sites in an afternoon

Skip the broker's list. Learn how to find your next retail location by mapping customer behavior first, not vacant units. Real process for London luxury snack bar.

June 18, 2026

What is dwell time and why it matters more than footfall

Footfall counts visitors. Dwell time tells you who's actually shopping. Here's why it matters more before signing your next lease.

April 28, 2026

How US retailers use foot traffic data to win the site selection battle in 2026

The wrong store location costs $800K to $2M in committed rent. Here's how leading US retailers use foot traffic data to reduce that risk and expand with confidence.

April 15, 2026

How to select a flagship store location: the data behind getting it right

A flagship store succeeds when footfall volume, visitor demographics, competitive density, and tourism exposure all align with the brand's target customer.

April 24, 2026

How to identify high-potential shopping centers for retail expansion

Most expansion teams evaluate shopping centers on footfall alone. This article breaks down six criteria that actually predict performance, with a real case study scoring 317 locations across France.

April 22, 2026

How do luxury retailers choose the right European flagship location?

The best flagship locations combine a high-income, leisure-driven audience with controlled visibility, not maximum foot traffic.

April 15, 2026

The Labubu Effect: How a Viral Toy Drove +15% Store Traffic | MyTraffic

The Labubu Effect: do social media trends really drive people into stores?

We analyzed two years of footfall data across Pop Mart stores in France, Germany, and the UK. Here's what the Labubu craze actually did to in-store traffic, and what it means for retailers.

April 13, 2026

Why Retailers Are Opening Cafés: Data Behind the Trend | MyTraffic

Why retailers are opening cafés: the data behind the trend

From Lacoste to Louis Vuitton, lifestyle brands are turning stores into cafés. We analyzed the Café Lacoste location to show what makes it work.

April 10, 2026

France's Top 10 Retailers in 2025: What the Ranking Tells You About Foot Traffic Opportunity | MyTraffic

France's top 10 retailers in 2025: an anchor store guide for expansion teams

The EY-Parthenon 2025 study ranks France's 10 most-preferred retailers. 8 of them have held their position for over 3 years, making them reliable foot traffic anchors.

April 8, 2026

Should your international retail expansion strategy change by country? What Arc'teryx's data reveals

Yes, expansion strategy should differ by country. Arc'teryx's UK and French stores show similar footfall levels but opposite growth trajectories, different visitor behaviors, and distinct audience profiles, each requiring a different playbook.

April 6, 2026

How location shapes who walks into your store (and what that means for expansion)

Same brand, same city, radically different dynamics. A MyTraffic study of three Bolia stores reveals why site selection is the real driver of retail performance.

April 3, 2026

How to plan a retail expansion: the Tiendanimal case study

Tiendanimal opened its 30th store in Portugal in 2025. Here's the site selection methodology behind their expansion, and how to apply it to your own network.

April 1, 2026

How to choose the right shopping centres for your retail expansion

Not all shopping centres attract the same customer. Here's how to compare footfall, dwell time, and demographics before you sign, using Aroma-Zone as a live case study.

March 23, 2026

Studies

How profitable are these prime retail streets?

Where does retail performance truly outperform cost? A data study of prime streets across Portugal, Austria, and Switzerland.

March 2026

Ultra-Fast Charging Stations: How Can You Predict Future Performance?

Discover the criteria that influence the performance of ultra-fast charging stations in France.

November 2025

Empower your decisisions with location intelligence

Start a free trial