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Make smarter location decisions with Gini
Ask Gini about any address in New York, Massachusetts or Texas, and get a customized answer for your brand and use case in seconds.
Find high-traffic areas to open a new café in Paris
Identify potential markets with low competitive density for fast-food restaurants in Germany
Locate areas with affluent populations and young professionals in London
Discover emerging retail areas with increasing footfall trends in Lyon
Find locations near Zara stores with high commercial activity in Milan
Compare footfall performance across three potential addresses in Barcelona
Analyze the population and purchasing power around 123 Rue de Rivoli, Paris
Evaluate the risk of cannibalization between my existing store and a new potential location 5 km away
Assess seasonal trends and footfall stability in a shopping mall location in Munich
Compare a potential location against my top-performing stores
Track footfall trends across my 20 stores in Spain over the past 6 months
Identify my 5 best and 5 worst stores by footfall
Detect cannibalization among my stores in Paris
Benchmark each store against local competitors and market averages
Analyze the market share evolution of my stores in Berlin over the past 12 months
Map all Starbucks stores and their footfall performance in Amsterdam
Compare my store against McDonald’s and Burger King in terms of footfall
Identify Lidl’s expansion patterns and new openings in France over the past 12 months
Find market gaps where luxury brands have a weak presence in Brussels
Analyze the impact of competitive concentration in the Champs-Élysées area
Trusted by 700+ brands to pick their next location
Results that speak for themselves
30 sec.
to get what used to take a consultant 3 weeks
80%
of new locations picked with Gini beat their year-1 targets
12 months
average payback on a new location
$0
to get your first answer from Gini
Brands you know already decide with Gini
1986
Year of creation
1,700+
Number of restaurants
1,500
Locations in the USA
Discover how the giant Five Guys uses MyTraffic to guide its location decisions.
1976
Founded
90+
Countries
1,300+
Stores worldwide
Discover how L'Occitane uses MyTraffic to decide where to open their best performing stores.
Every location question.
One companion.
Filter your options
Get a first read on any location in seconds, so you only spend time visiting the ones worth seeing.
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Decide with confidence
Check traffic, trade area, competition, and compare it with your existing network before you commit, so every location decision rests on data, not instinct.
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Convince your stakeholders
Use Gini’s recommendations to support your decisions and convince your stakeholders, whether they’re the decision committee, the bank or your business partner.
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Negotiate with proof
Show how a location’s traffic and surroundings have changed over time, and go into every rent negotiation with facts on your side.
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Every answer runs on our proprietary data
Who visits, and when
Visits by month, week, day and hour. How long people stay, how often they come back, and whether they live nearby, work nearby or are passing through.
Where they come from
The neighborhoods and cities your visitors travel from, split by home and work. Their age, income, and the brands and store categories they already shop at.
How many cars drive past
Vehicle traffic on the exact street segment, by hour, by day and in each direction. Ranked against other roads in the same city and across the US.
Who you’d share customers with
The stores, brands and shopping centers around the address, and how many visitors you’d share with each of them, including your own locations.
Live in 3 states.
New York, Massachusetts and Texas today. All 50 states unlock on December 7.
Try for free
Every location decision starts with a question.
Ask Gini about any address in New York, Massachusetts or Texas and get your answer in seconds.
Tiny
For entrepreneurs, solo analysts, small operators and franchisees
Early-bird price · Save 30%
Ends December 7, 2026$500$350/month
Auto-renews monthly until cancelled. Cancellation effective at the end of the billing period.
$4,800$3,360/year
Early-bird price locked for the full year, even after all 50 states go live.
What's included
Ask Gini about any address
Vehicle traffic, visitor profiles and nearby businesses
Compare a few sites side by side
Downloadable reports
5 conversations per month
3 states covered: New York, Massachusetts and Texas. All 50 once they’re available
FAQ
What is Gini?
Gini by MyTraffic is an AI companion for location decisions. Ask it about any address, neighborhood or city, and it answers for your brand and use case in seconds, using visits, vehicle traffic, census data and nearby businesses.
I run one or two locations. Is Gini for me?
Yes. The Tiny plan is built for franchisees, independent owners and small operators. You don’t need an analyst or any data skills. Ask your question the way you’d ask a friend who knows the area, and Gini will give you a clear, data backed answer.
Does Gini cover my area?
Gini covers New York, Massachusetts and Texas today. All 50 states unlock on December 7, 2026. If your site is in another state, you can still sign up today and test its capabilities.
How does the free trial work?
Sign up and you get instant access to a one-day free trial. It includes every insight and all three states, with a limited number of conversations, so you can test Gini on the site you’re actually considering.
How does the early-bird price work?
Subscribe to Tiny before December 7, 2026 and you pay $350 a month instead of $500. On the annual plan, you keep that price for the whole year. On the monthly plan, your first payment after December 7 is at the full $500. You can cancel anytime, and the cancellation takes effect at the end of your billing period.
What counts as a conversation?
A conversation is one thread with Gini about a site or a question. Follow-up questions in the same thread don’t count as new conversations. Tiny includes 5 conversations a month.
Can I share Gini’s analysis with my franchisor, landlord or lender?
Yes. Download Gini’s analysis of your site as a report and add it to your proposal. Your franchisor, landlord or lender sees the traffic, the visitor profile and the competition behind your pick.
Is the data privacy-safe?
Yes. Gini only uses aggregated, anonymized data. It measures groups of people and never identifies or tracks an individual.
How is Gini different from Placer.ai?
Placer.ai gives analysts foot traffic dashboards to interpret. Gini answers the question you’re actually asking, like “Is this a good spot for my brand?”, and shows the data behind the answer, including vehicle traffic on the street in front of the site.
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