Antoine Naon

Antoine Naon leads franchise and branch development at La Brigade, the first carnivorous street-food concept in France. He is responsible for expanding the network and for the structure behind it: which locations the brand takes, how the franchise model is organised, and which candidates get to open a restaurant.

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His article for MyTraffic sets out five things that determine whether a franchise works, covering what he examines before committing to a site, how he assesses a franchisee application, and the errors he sees repeated in fast-growing food networks. Street food compresses the timelines that franchise development usually runs on, so those decisions are made with less evidence and less time than in other retail formats.