Pauline Paris

Chief Marketing Officer

Connect

About

Pauline Paris is Chief Marketing Officer at MyTraffic and a member of its executive committee. She joined in 2020 to run data acquisition, the team that decides which mobility datasets the company buys, builds and trusts. She then led it as VP Data before moving to VP Growth and Marketing, and now oversees marketing, growth and revenue operations.

‍

That path matters for what she writes. Six years of deciding where MyTraffic's foot traffic data comes from means she treats a location question as a data question first: what the sample actually measures, what it cannot see, and how much of a footfall trend is real. One of her favorite things to do is to make location intelligence accessible to everyone: you can see it in her series "The brands to follow" or in her podcast appearences.

‍

She led MyTraffic's shift from a sales-led SaaS model to self-serve, which ended in the February 2026 launch of Gini by MyTraffic, the company's AI companion for location intelligence. She speaks about retail, physical sales and mobility data on industry podcasts including Digital Doers.

Pauline Paris

is an expert in

Location intelligence, Catchment area analysis, Retail expansion strategy, Commercial real estate valuation, Food and beverage

Articles

Best Tool to Analyze Pedestrian Foot Traffic Around an Address MyTraffic

The best tool to analyze foot traffic around an address

Tasty Crousty opened 60 stores in 24 months. Here's the foot traffic playbook behind it and the tool franchisees can use to copy it.

April 28, 2026

Restaurant location strategy: 5 lessons from Big Mamma

Reservation logic, intergenerational reach and cross-site loyalty: five location lessons drawn from Big Mamma's restaurant network.

April 20, 2026

Coffee Shops in Paris: How to Choose the Perfect Location? — MyTraffic

How to choose a coffee shop location in Paris

74% more coffee shops since 2010. Same number of good locations. Here's how to find yours using real footfall and visitor data from Paris.

March 20, 2026

The Geoblink new countries roadmap for 2026

Geoblink by MyTraffic continues its European expansion

Geoblink by MyTraffic expands to four new countries, offering brands broader, reliable insights to drive smarter European expansion decisions.

November 21, 2025

Creating an expansion strategy: 3 things to know

The three data points behind a solid retail expansion strategy: footfall trends at a given address, competitor benchmarking and heatmaps.

July 20, 2023

How to find the right retail location?

Finding the right retail location is a major challenge for any brand. Discover the approach and key steps to finding the best retail location.

October 9, 2020

Analyze foot traffic to understand your retail network

Discover in this article how to use footfall analysis to better understand the performance of your retail network and refine your location strategy.

October 9, 2020

From missed opportunities to marketing precision

Shrinking budgets and rising expectations: why precision beats reach, and how location data tells you who to target and when.

September 3, 2025

Personal data and digital services: the right balance

Innovation, compliance and transparency: how businesses can strike the right balance on personal data in everyday digital services.

March 24, 2025

What is Location Intelligence ?

Location intelligence turns GPS, footfall and demographic data into smarter retail, FMCG and real estate decisions. Here is how.

March 27, 2025

5 tips to boost real estate asset valuation with data

An asset's value comes from its income and its environment: five ways to use foot and road traffic data to increase that value.

December 14, 2020

How to use footfall to improve commercial performance?

What footfall data is, how it is measured and why analysing it improves the commercial performance of your stores and assets.

Market expansion strategy with location intelligence

Penetration options, cannibalisation checks and spending data: how to build an expansion strategy that limits your market risk.

Location intelligence for commercial real estate investment

Why investors and owners rely on geolocation data to assess retail assets and make better commercial real estate decisions.

Empower your decisisions with location intelligence

Get started now