Pauline Paris

Chief Marketing Officer @MyTraffic

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About

Pauline Paris is CMO and Executive Committee member at MyTraffic, and a regular guest on industry podcasts covering retail, physical sales and mobility data.She leads her team across Marketing, Growth and Revenue Operations, and drove MyTraffic's shift from sales-led to product-led growth with the launch of Gini, its conversational geospatial AI platform.

Articles

Best Tool to Analyze Pedestrian Foot Traffic Around an Address MyTraffic

The best tool to analyze pedestrian foot traffic around an address

Tasty Crousty opened 60 stores in 24 months. Here's the foot traffic playbook behind it and the tool franchisees can use to copy it.

April 28, 2026

Restaurant location strategy: 5 lessons from Big Mamma's network

Big Mamma's restaurants outperform because of reservation logic, intergenerational audience breadth, and cross-site loyalty. Here is how to apply the same framework.

April 20, 2026

Coffee Shops in Paris: How to Choose the Perfect Location? — MyTraffic

How to choose a coffee shop location in Paris

74% more coffee shops since 2010. Same number of good locations. Here's how to find yours using real footfall and visitor data from Paris.

March 20, 2026

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