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Make smarter decisions with Gini
Discuss with Gini to cut through complexity and focus on what truly matters. By combining real-world data and AI to reveal the DNA of locations, Gini transforms information into clear insights that support faster, more confident decisions at every step.
Trusted by more than 700+ companies
Everything
Gini can do
Chat
Interact with Gini naturally through an intuitive chat that delivers instant, contextual insights.
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Skills
Activate dedicated layers of intelligence to achieve complex analyses related to your actual challenges, wherever you are, in a few seconds.
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Explore Mode
Explore any territory's potential with deep data visualisation and GIS like capabilities.
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Forecasting
Forecast revenue at any address in seconds, drawing on your network's performance and real industry averages.
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Results that speak
for themselves
Decide in seconds,
not weeks
not weeks
See how Gini turns complex territorial data into clear, confident decisions — instantly, and without the guesswork.
Gini doesn't just save time, it changes the quality of every location decision you make.
30 sec.
to get what used to take a consultant 3 weeks
97%
of new locations profitable by year 1
700+
clients across Europe and the USA
Our customers are
our ambassadors
Discover our testimonials
“We reduce the risks associated with expansion and increase the performance of our network.”
+145 bps
TDP in high runners SKU on store through clusters we did, meaning better distribution of the best-selling products in stores.
“Mytraffic data-driven insights answer clearly many of our questions regarding our reach and attractiveness.”
“Tools like MyTraffic help support decisions with concrete data, which is important when justifying new sites internally or comparing options across markets.”
“We use Mytraffic alongside our tools, particularly our rental value base. It strengthens our pitch by providing relevant and up-to-date data. Our customers are satisfied and delighted that we provide them with this information. Different departments at JLL utilise Mytraffic, and location insights are now essential to all sales arguments.”
Q&A
How do conversations work?
Conversations are used to run workflows and analyses in Gini. Each plan includes a monthly conversation allowance, with the exception of the "Plus" plan with unlimited credits. Unused conversations do not roll over to the next billing period.
Can I upgrade or downgrade my plan?
You can change your plan at any time. Upgrades take effect immediately, while downgrades apply at the next billing cycle.
What geographies are covered?
Covered geographies include coverage across Western Europe, Eastern Europe, Scandinavia, Portugal, and the DACH region.
How does AI simplify the user experience in Gini?
Gini is designed as an interface that speaks the language of the business. AI helps structure complex questions, guide analysis, and surface insights—making advanced territorial intelligence accessible without sacrificing depth.
What kind of outputs does Gini produce?
Gini goes beyond dashboards. Through its Artifact Factory, it produces concrete, shareable outputs: executive summaries, analyses, and deliverables designed to support real decisions.
Can we use our own data in Gini?
Yes. Gini allows you to bring your own data directly into the platform—either through direct inputs or API connections—combining internal data with Place DNA to unlock deeper, decision-ready intelligence.
Is Gini dependent on a single AI model or provider?
No. Gini is model-agnostic by design. It orchestrates multiple AI models and providers to ensure each task uses the most appropriate intelligence—without lock-in.
Is all data uploaded or added to Gini fully confidential and securely handled?
Yes, all data uploaded or entered into GINI (including the freemium version) is treated as confidential and handled securely. MyTraffic applies strict technical and organizational measures to protect data, including secure hosting infrastructure, restricted access controls, and encryption.Any content provided by users (such as prompts or uploaded documents) remains the property of the user and is processed solely for the purpose of delivering the service.You can find more details about our data protection and confidentiality commitments in our GINI Terms of Service. We can also provide, upon request, additional documentation regarding our data governance, security, and privacy framework
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