Our customers' testimonials
Discover how Mytraffic helped Retail, Commercial Real Estate and Cities in their strategies.
We use visitor insights to strengthen our sales pitch and reassure investors
Jessica Jaoui
Head of Retail Capital Markets
Mytraffic provides quality data on all types of commercial assets on which we are mandated. Thanks to the platform, we have data on specific addresses, commercial areas, shopping centers etc. [...]
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We save time when searching for locations. Mytraffic also helps us refine local marketing strategies and offers.
Pedro Sánchez
Managing Director
It is a very intuitive and easy-to-use tool that provides us with key data information to analyse and compare with our own restaurants and with the competition. [...]
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We are twice as responsive to landlords, retailers and investors' requests.
CĂ©dric Van Meerbeeck
Head of Research & Marketing
Thanks to Mytraffic, Cushman & Wakefield can provide high-class info to all their clients. The future of our business will be more and more led by concrete information, numbers, and figures. [...]
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We reduce the risks associated with expansion and increase the performance of our network.
Erwan De Guichen
Deputy CEO
In addition, apart from turnover, there were a few indicators allowing us to understand the performance of our network. We, therefore, chose this solution to make our decision-making process more reliable and increase our internal knowledge. [...]
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We increased the number of visitors by 16% at Beaugrenelle centre.
VĂ©ronique Ottelard
Marketing & communication director
We can now analyse our performance compared to our competitors over the past months, know the penetration rates on our catchment areas and observe the swing areas on our catchment areas. [...]
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The heatmap has become essential to promote our HighStreet Shops
Valérie Pares
Head of Retail Investments and Asset Management
Today, in the context of the health crisis, having precise and neutral data makes it possible to reassure and convince retailers. Without this data, I would not have been able to bring certain brands to the vacant premises. [...]
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We are increasing our penetration rate in strategic territories.
Vincent Moreau
Marketing and Innovation Director of Advantail
In order to optimize their marketing campaigns and attract retailers to their brand centers, the Marketing, Retail and Sales teams of Advantail (a French property management group) needed granular and precise information on visitor attendance and origin [...]
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It gives us valuable insight when evaluating strategies for our shopping centres
Andrew Wood
Commercial Financial Controller at LCP
We now make more informed decisions, supported by facts and accurate data. I would say that LCP now has a thorough understanding of the customers visiting the properties and their behaviours. [...]
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We have a 90% accuracy rate in the calculation of our projected turnover
Sylvie Geneste
Retail Director
In the context of our expansion, foot traffic helps us assess the turnover potential at different addresses. [...]
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100% success on our 100 restaurant openings
Stéphane Clément
Retail Expansion Director
95% of Pitaya restaurants that have opened today have reviewed by Mytraffic footfall data. We are very reassured because for all our franchisees, the revenues were perfectly in line with the Mytraffic forecasts. [...]
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Mytraffic saves us 5 days per project
Philippe Kratz
Deputy Managing Director @ Le Comptoir de Mathilde
Since 2021, Le Comptoir de Mathilde has opened 16 points of sale with Mytraffic. Today, the group's ambition is to double its points of sale in France by 2025 and expand in Europe. Mytraffic has become essential for its expansion. [...]
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For the first time, I was able to follow precisely the impact of our actions in the city centre.
Lucas Météyé
City Centre Manager at Beauvais city
Lucas Météyé uses our data to revitalize the city centre of Beauvais and attract retailers and other project leaders. The city also uses footfall data to measure the performance of their actions within the city. [...]
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We reduced our commercial vacancy rate by 26%
Anne-Karine Ivanov
City centre manager
Since 2018, vacancy rate went from 22% to 16%. Mytraffic contributed to this result, as it is one of the tools we provide to investors to assist them during their projects. [...]
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+15% increase in reliability of sales forecasts for city centre stores
Jean-Baptiste Loigerot
Models and Geomarketing manager
IRI, a world-renowned geomarketing research institute, uses Mytraffic data to improve the accuracy of their predictive analysis exercises. [...]
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