Our customers' testimonials

Discover how Mytraffic helped Retail, Commercial Real Estate and Cities in their strategies.

We reduce the risks associated with expansion and increase the performance of our network.

Erwan De Guichen Deputy CEO

In addition, apart from turnover, there were a few indicators allowing us to understand the performance of our network. We, therefore, chose this solution to make our decision-making process more reliable and increase our internal knowledge. [...]
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Asset Management

The heatmap has become essential to promote our HighStreet Shops

Valérie Pares Head of Retail Investments and Asset Management

Today, in the context of the health crisis, having precise and neutral data makes it possible to reassure and convince retailers. Without this data, I would not have been able to bring certain brands to the vacant premises. [...]
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Asset Management

We are increasing our penetration rate in strategic territories.

Vincent Moreau Marketing and Innovation Director of Advantail

In order to optimize their marketing campaigns and attract retailers to their brand centers, the Marketing, Retail and Sales teams of Advantail (a French property management group) needed granular and precise information on visitor attendance and origin [...]
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Performance Tracking

It gives us valuable insight when evaluating strategies for our shopping centres

Andrew Wood Commercial Financial Controller at LCP

We now make more informed decisions, supported by facts and accurate data. I would say that LCP now has a thorough understanding of the customers visiting the properties and their behaviours. [...]
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We use visitor insights to strengthen our sales pitch and reassure investors

Jessica Jaoui Head of Retail Capital Markets

Mytraffic provides quality data on all types of commercial assets on which we are mandated. Thanks to the platform, we have data on specific addresses, commercial areas, shopping centers etc. [...]
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We have a 90% accuracy rate in the calculation of our projected turnover

Sylvie Geneste Retail Director

In the context of our expansion, foot traffic helps us assess the turnover potential at different addresses. [...]
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100% success on our 100 restaurant openings

Stéphane Clément Retail Expansion Director

95% of Pitaya restaurants that have opened today have reviewed by Mytraffic footfall data. We are very reassured because for all our franchisees, the revenues were perfectly in line with the Mytraffic forecasts. [...]
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Mytraffic saves us 5 days per project

Philippe Kratz Deputy Managing Director @ Le Comptoir de Mathilde

Since 2021, Le Comptoir de Mathilde has opened 16 points of sale with Mytraffic. Today, the group's ambition is to double its points of sale in France by 2025 and expand in Europe. Mytraffic has become essential for its expansion. [...]
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Asset & City promotion

We are twice as responsive to landlords, retailers and investors' requests.

Cédric Van Meerbeeck Head of Research & Marketing

Thanks to Mytraffic, Cushman & Wakefield can provide high-class info to all their clients. The future of our business will be more and more led by concrete information, numbers, and figures. [...]
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Asset & City promotion

We increased the number of visitors by 16% at Beaugrenelle centre.

Véronique Ottelard Marketing & communication director

We can now analyse our performance compared to our competitors over the past months, know the penetration rates on our catchment areas and observe the swing areas on our catchment areas. [...]
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Asset & City promotion

For the first time, I was able to follow precisely the impact of our actions in the city centre.

Lucas Météyé City Centre Manager at Beauvais city

Lucas Météyé uses our data to revitalize the city centre of Beauvais and attract retailers and other project leaders. The city also uses footfall data to measure the performance of their actions within the city. [...]
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Asset & City promotion

We reduced our commercial vacancy rate by 26%

Anne-Karine Ivanov City centre manager

Since 2018, vacancy rate went from 22% to 16%. Mytraffic contributed to this result, as it is one of the tools we provide to investors to assist them during their projects. [...]
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Asset & City promotion

+15% increase in reliability of sales forecasts for city centre stores

Jean-Baptiste Loigerot Models and Geomarketing manager

IRI, a world-renowned geomarketing research institute, uses Mytraffic data to improve the accuracy of their predictive analysis exercises. [...]
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80% of our new openings outperform our forecasted revenues

Marcel Cézar Franchise Director

Discover how Acuitis, leader in optical and hearing services, used location insights to optimize their franchise openings. [...]
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We use footfall data to prioritize our investments

Laurent Strauss Development Director

MyTraffic helps us prioritize our investments with up-to-date, accurate and accessible footfall data. This saves us time by focusing our efforts on areas with highest potential. [...]
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